Analyzing Google Ads Data – This is actually about Tableau Software and is a few years old, but a lot of the information holds true, and Tableau is another great tool for analyzing ad data.You can ignore the next steps guidance that the Yeoman generator provides after the add-in project's been created.Ad Text Maths – For an in-depth look at some of the statistical and mathematical logic behind ad data analysis this post offers some great information.Re-creating the Google Ads Dashboard in Excel – This is the last in a great series on the WordStream blog on re-creating the Google Ads dashboard, which should give you some good ideas on how to visually represent data and port information from AdWords to Excel.PPC Ad Testing for Statistical Significance.Peer Comparisons, Statistical Significance, Cross Ad Group Testing, and Visualizing Ad Results – Each of the following posts offer a means of leveraging Excel to get deeper and more actionable insights into the performance of your ad text:.Many of these were created by our friend Chad Summerhill and Richard Fergie, who seem to be far and away the most active creators of ad analysis content, but if you know of additional posts or articles we missed, please leave them in the comments.īy leveraging the resources below, you’ll be able to get a lot of great insight into large sets of ads using Excel: Below you’ll find a collection of great resources for analyzing AdWords ads in Excel. There are a lot of ways to test, analyze and optimize ads in Excel. ![]() ![]() Excel allows you to make bulk edits and leverage advanced formulas to slice and dice your data, as well as activating and pausing ads and even altering ad creative in bulk. The single most popular tool for analyzing ad text data among PPC advertisers who manage large-scale campaigns is Excel. Analyzing Your Ads within Microsoft Excel Google Ads Editor is a free desktop application offered by AdWords specifically to help to advertisers handle “bulk edits.” Within Google Ads Editor you can quickly make bulk changes to ads (for instance, if you need to move the landing page your ads are driving to, you can quickly change several ad destination URLs at once) but Google Ads Editor doesn’t offer a view of actual ad text performance. Analyzing Your Ads within Google Ads Editor This can help you cut through some of the noisier data to find out things like which ads have a cost per conversion that’s unprofitable, which have particularly low click-through rates, etc., if you’re analyzing data across a large number of ads.įinally, within the interface you can also use Google Ads Campaign Experiments for ad copy testing. You can find the Filter menu in the Ads tab: One helpful feature here is to set up a filter based on ad text performance data. This means I need to be able to analyze and edit multiple ads at once. ![]() The problem is if I have a larger account I may have to do this across hundreds or thousands of ad groups. I can compare these metrics, then pause the ads that didn’t win, then create new ad copies. ![]() The trouble with the Google Ads interface is mainly scale. You want to be sure to take Quality Score and strong click-through rates into account, but of course the main driver behind your decision on which ads to designate as winners and losers should be conversions and profitability.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |